Research Intelligence Platform
We take everything your organisation knows about its customers (surveys, focus groups, sales data, campaign performance, segmentation studies) and build it into a single intelligence layer.
The platform reads all of it simultaneously, surfaces patterns that only exist across sources, and applies behavioural science frameworks to explain why your audience behaves the way they do — not just what the numbers show.
What Praxis builds
We take your existing research and build it into infrastructure. One platform. All your data. Anyone on the team can use it.
All of your research (surveys, focus groups, segmentation studies, sales data, campaign results) structured and centralised in one place.
Any team member can ask a question in plain language and get a specific, cited answer. Ask follow-up questions, run live pivots, and drill into segments on the fly. No analyst required.
The system reads all your data simultaneously, surfacing patterns that only exist when everything is read at once. Every new data source makes every previous one more useful.
Your data becomes explorable through filters and dynamic views. Anyone on the team can interrogate what you know, not just the people who commissioned the study.
Using behavioural science frameworks, the system extends your findings into new scenarios and decisions, grounded in how your customers actually think and behave.
Generic AI is trained on the internet. Praxis is trained on your customers, your context, and your research. Every response is grounded in what your organisation actually knows.
Who it's for
Praxis is built for organisations that have invested in research and are not getting full value from it. Any team member can use it from day one. If you can type a question, you can use Praxis.
You do not need a data team, an analytics background, or an enterprise tech stack. We build the platform, train it on your data, and hand it over ready to use.
Why not just use ChatGPT?
A general AI tool responds with the most plausible answer based on what exists on the internet. Praxis responds with the most accurate answer based on what your organisation actually knows.
The difference matters most when you are making a real decision. Your data is specific. Your answers should be too.
| General AI | Praxis | |
|---|---|---|
| Data source | Trained on the internet | Your data only. No internet, no noise. |
| Cross-dataset reasoning | Reads the most relevant chunk from one source | Reads all datasets simultaneously |
| Hallucination risk | Present. No guardrails on your specific data. | Hard rules against fabrication. Unverified claims flagged at runtime. |
| Output consistency | Varies by prompt phrasing | Consistent. Same frameworks, same sources, every time. |
| Organisational context | None | Embedded. Trained on your audiences, your data, your history. |
Data security
Never used to train AI models
Your data is yours. It is never fed back into any AI training pipeline.
Stays within your platform only
Your knowledge base is isolated to your instance. No data is shared across clients.
No third-party data sharing
We do not sell, share, or expose your data to any third party under any circumstances.
Enterprise-grade infrastructure
Hosted on Azure with enterprise-grade security, encryption, and access controls.
Get started
Book a 30-minute call. We will look at what you have, show you what Praxis can do with it, and give you a clear picture of what a build would involve.
Request an exploratory call